SERVICE
Services
JPFOR COMPANIES ENTERING JAPAN
Press releases & PR in Japan
Launching a product, service or brand in Japan? Japanese media has its own rules, formats and timing — and a direct translation of your global release rarely gets picked up. Our team, with backgrounds at a major commercial TV network and a national newspaper, finds the angle that works in Japan, writes your release in native Japanese, and gets it in front of Japanese media.
What we do
- • Research on the Japanese market, consumers and media landscape
- • Story development: finding the angle Japanese media and readers respond to
- • Interviews and press release writing in native Japanese (we can work from your English materials)
- • Distribution through Japanese press release platforms, including account setup
- • Media relations and inquiries from Japanese outlets
- • Reporting on coverage and results after distribution
- • Ongoing PR planning, so each release builds on the last
Why Nitche Media
- • Insiders of Japanese TV and newspapers — we know how newsrooms decide what to cover
- • We start with interviews, so the release tells your real strengths, not just your claims
- • We also connect Japan and the world through exhibitions in the UK and the EU
CASE
One press release opened the door to a new business model
For a career-support company in Kyoto, we ran three press releases over six months. The first release alone was picked up by 25 online media outlets, including TBS NEWS DIG, Toyo Keizai Online, PRESIDENT Online and NewsPicks — and it led to a new business alliance.
Read the case →01Promotion
PR, communications & promotion
(For companies and local governments)
- • Setting up or rebuilding a PR department
- • Research and market surveys
- • New business launch support
- • Launching and developing owned media
- • PR planning, development and execution
- • Consultation on all kinds of PR activities
- • Media relations support
(For shops and sole proprietors)
- • Customer acquisition support (from building tools to producing campaigns)
- • Recruitment support
- • Media relations support
(For ongoing advisory support, we work with only one client per genre.)
Production
(Getting the word out)
- • Press releases: planning, interviews, writing and distribution
- • Measuring results after distribution
- • Media relations support
(Creative)
- • From planning and discussion to finished work
- • Design for web and print
- • Audio content production
(Web & IT)
- • Websites, landing pages and more
- • E-commerce site launch and production
- • LINE official account / L-Step setup and support
- • PC, device and system migration and setup
How much will your website or landing page cost?
Get an estimate →02Nitche Media (our own media)
Our own media
- • Planning, reporting, content production and operation
— Shining a spotlight on small and medium-sized businesses, before the major media do —
Original products
- • Product planning and development
- • Sales
- • Logistics
- • Customer support
Advertising media
- • Planning, development and operation
- • Ad space sales
03International business
Overseas expansion support
• Exhibitions
We organize exhibitions in the UK and the EU.
They are not just exhibitions: we drive test marketing and help you build regular trade on the ground.
- - Exhibiting
- - Test marketing (direct conversations with consumers, measurement and analysis)
- - Negotiating regular trade deals
Because the exhibitions take place in commercial facilities, we can do all of this at the lowest cost and the fastest speed. Our mottos: “no reckless overseas expansion,” “turn evidence into real hits,” and “bring the best of Japan to the world.”
Education
• Private (one-on-one) online English lessons
Native-speaker instructors only. From beginner lessons to specialized business English for fields such as medicine, law and accounting.
• Private (one-on-one) online Japanese lessons
Only qualified Japanese teachers who hold a teaching license and have many years of educational experience are on staff.
Even while you are overseas, we will teach you correct and practical Japanese.
We thoroughly cut costs by eliminating the need to spend a lot of money on things like apartments in Japan or government office procedures, which were required for traditional study abroad programs or for attending Japanese language schools.
