Promotion Bureau

International Business Division

ABOUT

The division of the Promotion Bureau that connects Japan and the world.

From testing real local reactions at exhibitions, to language lessons that break down the language barrier, to PR for companies going overseas and for companies entering Japan. Our watchwords are “no reckless overseas expansion” and “turn evidence into real hits.” We bring the best of Japan to the world, and the best of the world to Japan.

Departments

PR for overseas companies entering Japan

Building on how the Japanese market and media work, we shape how you present yourself to Japan, then plan and run your PR and reach out to Japanese media, including press releases written in native Japanese. Having worked inside Japanese TV and newspapers, we know the Japanese way of telling a story.

Press releases in Japan →

Overseas exhibitions

We organize exhibitions in the UK and the EU — from exhibiting, to test marketing where you talk directly with local consumers and verify the results with numbers, to negotiating regular trade deals. Because they are held in commercial facilities, you get real local feedback quickly and at low cost.

Language lessons (in Japan and overseas)

For learners in Japan: private online English lessons taught only by native speakers, from beginner level to specialized business English for fields such as medicine, law and accounting. For learners overseas: private online Japanese lessons taught by licensed Japanese teachers with extensive teaching experience.

PR for Japanese companies going overseas

From understanding the target market and its consumers, to planning PR for the local audience, getting the word out and linking it with exhibitions. We support the whole journey of becoming known overseas.

We can help if…

I want to exhibit overseas and test the local response
I want our products or services to be known overseas
We are an overseas company planning to enter Japan
I want to improve our team’s English / learn Japanese from overseas

Other divisions

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